Of course I cover sustainable fashion all year round – there’s no need for a holiday dedicated to planting trees to get me interested in an eco-friendly fashion brand. But with Earth Day this Sunday, several fashion brands have teamed up with charitable organizations, or released special sustainable collections – and they’re pretty cute!
Here’s a roundup of what has landed in my inbox:
The Brand: Vitamin A is a swimwear and beachwear brand made from sustainable fabrics that are locally designed and produced.
For Earth Day: They’ve created a special Sustainable Sea swim line made from recycled plastic bottles. It’s sold exclusively on Everything But Water and 25% of proceeds from each piece sold go to The 5 Gyres Institute to help end plastic pollution in our oceans.
The Brand: Hazel & Rose is a Minneapolis-based sustainable and ethical fashion store.
For Earth Day: They’re partnering with Hackwith to offer an exclusive garment – a reversible wrap dress in a woven deadstock fabric available in sizes XS-4XL – as well as encourage garment/textile recycling. They will take damaged-beyond-repair garments to a local recycling facility, Eureka Recycling, that is committed to zero waste and recycles/reuses/composts wherever possible, and Hackwith is asking for used Hackwith pieces to give them a new life (similar to Eileen Fisher’s Renew program). They’re also donating a portion of sales of the exclusive garment to Earth Justice and hope to continue an ongoing mini-collection of exclusive garments so they can continue to donate. Finally, shoppers on Earth Day get a free Abaca mini eco-tote with purchase (in-store and online).
The Brand: NATASHA TONIC is a small sustainable swimwear company.
For Earth Day: They will donate 5% of their sales during the months of April, May and June 2018 to 5 Gyres organization and another 5% to La Tortuga Viva, which protects sea turtles from being extinguished in the Mexican Pacific Coast. They believe it is important to support not only the big organizations, but also the small ones that have direct impact on reducing pollution and protecting endangered sea world in their own region.
The Brand: The North Face is a outdoors brand that has been gunning for sustainability in the past few years.
For Earth Day: They are launching a new collection of t-shirts and tote bags made from cotton and recycled bottles sourced from three national parks. One dollar ($1) from each product in the Bottle Source collection will go back to the parks through the National Park Foundation to support sustainability projects. The Bottle Source program has already repurposed more than 160,000 lbs. of plastic bottles sourced from waste from Yosemite, Grand Teton, and Great Smoky Mountains National Parks. The funds generated by the program will be made available to these national parks by the National Park Foundation to support sustainability projects, such as bear-proof recycling bins and reusable water bottle filling stations.
The Brand: AYR, founded in 2014, makes seasonless essentials designed for everyday life. Their denim is made LA, and they also make popular basic t-shirts, coats, and shirt dresses.
For Earth Day: They are relaunching the Aloe Jean. It’s developed in compliance with the Better Cotton Initiative and using ISKO fabric, AYR’s Aloe Jean is woven from recycled cotton denim, washed with less than one cup of water (as opposed to gallons), and finished with a technology that replaces the use of chemicals.
The Brand: Allbirds makes comfortable tennis shoes from merino wool. They’re a certified B Corporation, and ship their shoes in 90% post-consumer recycled cardboard boxes.
For Earth Day: They are releasing a small collection of three shoes that are naturally dyed with plants and roots: Sea, a light blue taken from Indigo, Sunset, a mauve taken from the Asian Madder Root, and Sunshine, a light yellow from the Japanese Pagoda Flower. Unfortunately, they did only an “extremely limited” run and sold out of the women’s colors immediately. So, fun experiment?
The Brand: DoneGood is a social enterprise browser plug-in that helps you shop ethically by popping up with information when you’re on a shopping website.
For Earth Day: Environmental non-profit 1% for the Planet and DoneGood, have launched a new website, Purchase for the Planet, the online store where people can shop and know all their purchases are supporting highly eco-friendly brands and helping to fund environmental non-profit organizations at the same time. All the products—and special offers—on the Purchase for the Planet site are both members of 1% for the Planet and have been DoneGood-approved for highly ethical and sustainable business practices. As members of 1% for the Planet, every brand featured on the site donates 1% of its revenue to approved environmental non-profit organizations. In addition, DoneGood will donate its share of revenue earned from sales through the Purchase for the Planet site to 1% for the Planet. The new site also features exclusive discounts and special offers—so people can save money and make the world better, just by getting something they needed to buy anyway.
The Brand: Accompany is an online store featuring artisan and ethically-made fashion from around the world.
For Earth Day: They’re celebrating responsible and ethical production with up to 25% off site-wide. Through April 23rd:
Save 15% off site-wide with code EARTHLOVE15
Save 20% off purchases of $250 or more with code EARTHLOVE20
Save 25% off purchases of $350 or more with code EARTHLOVE25
The Brand: Reformation is an LA-based sexy fashion brand that has made sustainability cool.
For Earth Day: They’ve pledged to recycle 75,000 pieces of clothing in 2018, way more than the 15,000 items they recycled last year. To do this, they’re tackling several activations to support the practice of circularity, a super important part of sustainability that eliminates the concept of waste by reusing and recycling materials back into the fashion system. They’re launching a partnership with Depop, the social marketplace app, where you can buy and sell “gently loved” Reformation, giving the clothes a second chance at romance and the good life it deserves. In 2017, they converted their Melrose store into the first location to sell only vintage steals, giving new life to items that may have been destined for the landfill. Reformation plans to open another permanent vintage-only location in NYC this year. Vestiaire Collective, the global marketplace for premium pre-owned fashion and accessories, is popping up at Reformation Vintage in LA (4/17-4/22) and Reformation LES in NYC (4/25-5/2). Customers can shop a ton of fancy vintage and current season items plus drop off their luxury stuff to sell with their concierge team. They are throwing the largest Vintage Fair at Platform (8850 Washington Blvd. in Culver City) on Sunday, 4/22 from 10am-6pm. And for the rest of April, customers can enjoy a 15% discount at all of Reformation locations when they bring in any 3 pieces of clothing for recycling.
The Brand: The Mondaine watch company, founded in 1951 and still owned and operated by the Bernheim family, is based on the iconic, patented design of the Swiss Railways Clock.
For Earth Day: Mondaine has made a watch using castor oil from the Ricinus plant for the casing, natural rubber for the strap, and recycled PET for the packaging. It’s called the the essence collection. The packaging is made from recycled PET plastic bottles and can be reused as a sunglasses or phone case.
The Brand: You might know Madewell as J. Crew’s younger, slightly more urban sister store.
For Earth Day: Madewell and Surfrider Foundation, a grassroots non-profit that works to protect and preserve the world’s oceans, waves and beaches, has collaborated on a Mother Nature–loving graphic tee. Madewell will donate 25% of all profits from the top to Surfrider Foundation’s mission to protect our oceans and beaches.
The Brand: H&M is a Swedish mass market brand that has been investing in going sustainable over the past five years.
For Earth Day: Today they’ve launched their most recent Conscious Exclusive Collection, which introduces two new sustainable materials – ECONYL and Recycled Silver. ECONYL is 100% regenerated nylon fiber made from fishnets and other nylon waste, reducing the climate impact and supporting clean oceans. Recycled silver is obtained from above ground sources and industrial scraps such as old candlesticks, sterling silver flatware, coins and scrap jewelry.