Eco Fashion News

Emma Watson supports sustainable fashion service Good On You

Sustainable fashion service Good On You announced Emma Watson as
its newest supporter. The English actress has often advocated for
ethical issues – having collaborated with fair trade apparel brand
People Tree and worked with the HeForShe campaign for gender
equality.

Good On You advocates for sustainable choices in fashion through
showing consumers which brands sell ethically produced apparel items.
The service helps consumers discover and learn about sustainable
fashion through providing a rating service that uses a five-point
system to show where a brand sits on a sustainability scale. It looks
to supply chains to determine ratings, considering the treatment of
workers, environmental impact and the use of animal by-products.

In its partnership with Emma Watson, Good On You will begin rating
the clothing the actress wears on the red carpet and other outings, so
Watson can be confident her choices reflect high standards of ethics,
but also to influence more consumers and fans of Watson to make
similar choices.

“I support Good On You because I need to know my clothes do not
harm our precious planet or its people,” Watson said in a post on Good
On You’s site. “On the red carpet we’re often asked not what we are
wearing but ‘who’. It’s as if the ideas behind the clothes – the
label, the designer, the collection – have more meaning than the
garment itself. But there’s something missing.

She continued, “Good On You is my benchmark for sustainable
fashion. This means that when I’m given a platform to speak about my
choice of outfit, I will have a meaningful story to tell. And it’s
powerful.”

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