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Madewell partners with Anchal Project, plan Louisville sale

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The Anchal Project and dyeScape empowers women who’ve experienced abuse by teaching them to create dyed textiles
Sam Upshaw Jr., Louisville Courier Journal

A local textile business founded by the Clines sisters of Louisville has partnered with a popular national fashion retail company.  

Shoppers at 120 Madewell fashion boutiques across the U.S. and London are being introduced to products made by The Anchal Project, a nonprofit social enterprise that operates out of a converted school building in Louisville’s Portland neighborhood and provides careers in textiles to over 400 marginalized women worldwide.

“We’re thrilled to partner with a brand like Madewell that is embracing the sustainable fashion movement and taking the important steps to increase transparency in their production process, and incorporate fair trade practices that protect workers and the environment,” said Anchal Project Vice President and Creative Director Maggie Clines. “It’s inspiring to witness retailers recognize the need for this shift in the industry, and take the opportunity to educate their wide customer base about the importance of sustainable manufacturing practices.”

During the month of February, Anchal quilts are a centerpiece in the window displays of Madewell stores nationwide and Anchal is also selling its contemporary home goods — including an assortment of bedding, quilts, pillows and travel bags that are now available exclusively online through Madewell.com.  

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The Anchal Project of Louisville is now a featured product in Madewell boutiques across the United States and in London England. The quilts in the window of this New York City store are examples of the Anchal Products featured. (Photo11: The Anchal Project)

The addition of the Louisville-based contemporary textiles has expanded the fair trade product selection available on Madewell.com in the “Labels We Love” section of the website.  

To celebrate the collaboration, Anchal founder Colleen Clines will host a pop-up event at Madewell Oxmoor Center, 7900 Shelbyville Road, on Sunday from noon to 2 p.m. You are invited to come by and see the beautiful window display, enjoy sips and sweets, and shop with a special discount of 20 percent off any purchase of $125 or more.

Madewell is the latest national company to embrace the Anchal textile line. The Clines sisters have also partnered with Anthropologie, Guggenheim Museum Store and Urban Outfitters. Additionally, Anchal’s eco-friendly products have been featured in Harper’s Bazaar, Vogue, Forbes, Better Homes & Gardens, Design Sponge, Architectural Digest and Design Milk.

Reach Kirby Adams at kadams@courier-journal.com or Twitter @kirbylouisville. Support strong local journalism by subscribing today: courier-journal.com/kirbya.

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