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Sustainable Fashion Influencers Predicting The Future Of Fashion

Sustainable Fashion Influencers Predicting The Future Of The Fashion Industry. If you wonder what the answer is to the question is more innovation needed or changing consumers’ behaviour should come first, read along.

The fashion industry recognises the need to come up with more sustainable ideas for clothing, shoes and all accessories. The materials used and the manufacturing processes must incorporate ethics and sustainability approaches at their core for the best socio-economic and environmental results.

The truth is, no one in this world wants to eat plastic as their meal; however, it would soon become a reality if we don’t do anything to change our consumption habits and make our world more sustainable. The fashion industry is regarded as the second most polluting industry in the world, after the oil industry.

Sustainable Fashion Influencers - who made your clothes movement

More than that, this industry affects other industries as it is the case with the plastic microbeads resulting from the washed garments are polluting the rivers and oceans, making them poisonous.

To see if there is a way to make the future fashion industry more sustainable, we reached out to some of the leading fashion influencers around the globe and asked them to share their thoughts with us.

Sustainable Fashion Influencers  – Elze Lambrecht

Elze Lambrecht is a freelance fashion designer & stylist, living in Bali. A year ago, she created a package called ‘The fashion design & coaching program’ aimed at helping startups understand how fashion collections are built and spread awareness about sustainable fashion.

Q: What do you think would be the face of the sustainable fashion industry in upcoming years?

A: It is a multifaceted construct, that works as a chain:
-me, as their designer, bring awareness to my client but also on my sustainable fashion blogs.
-then, my client works only with fashion manufacturer that have ‘fashion sustainability ‘awareness.’
-finally, there are the consumers who buy sustainable fashion products at a premium price. The price is critical as it forces the consumer to avoid buying too many garments at a time and ending up throwing them away, sometimes unused.

Sustainable Fashion Influencers - manequin / arlequino wearing sustainable clothes

In short, ‘big boys’ like Zara & H&M will still be there, but the change for a more sustainable fashion industry will come from the many startups out there designing and innovating at the intersection of fashion, innovation and sustainability.

Sustainable Fashion Influencers – Viktoria Myr

Viktoria Myr is a Florida-based fashion blogger and stylist involved in a project that develops and promotes young talents in fashion from around the world. Viktoria wants all her followers to dress up in something which is “au courant” (up to date). Therefore she emphasises on mixing sustainable or recycled fashion garments and accessories to look like a fashion expert, with half the expenses while preserving the environment.

Q: What do you think would be the face of the sustainable fashion industry in upcoming years?

A: I think that the ‘world of high fashion’ will soon use only eco and environmentally friendly fabrics and materials. I see the future of fashion catering for modern buyers, with active lifestyles that appreciate not only the artistic value of their garments but also their functional value (in the case of fashion tech and smart clothes) and ethical value.

Sustainable Fashion Influencers - garments made from sustainable fabrics

I have been working on my fashion project for five years now, developing young talents and pushing brands around the world to prove sustainable and innovative brands are the future of fashion.

Sustainable Fashion Influencers – Sarah-Jean Ballard

Sarah-Jean, also known as the ‘Fashionable Housewife‘, is a mother of four and a ‘die-hard’ fashionista. She is relentlessly pursuing her combined passion for design, parenting and healthy living. As such, Sarah-Jean knows how to make fashion attainable for everyone, even busy moms.

Q: What do you think would be the face of the sustainable fashion industry in upcoming years?

A: I would love to see a boom in the use of organic cotton in the fashion industry. Not only does organic cotton use 71% less water than conventional cotton, but it also doesn’t pollute the water with harmful chemicals and toxins. Organic cotton is much better for the environment.

Sustainable Fashion Influencers - 100 percent organic label

I also think that the fashion industry and regulators will step it up a notch and set new directions. As a direct result, sustainable fashion will become mainstream, therefore more affordable for the average fashion buyer.

Sustainable Fashion Influencers – Carla Vadan

Carla Vadan is a sustainable fashion influencer and style blogger. Her blog is about expressing your unique self and your mood through your outfits. Carla’s value proposition is uniqueness over showing the same fashion trends like over 85% of the influencers.

Q: What do you think would be the face of the sustainable fashion industry in upcoming years?

A: Sustainable fashion is already here, and we need to embrace it. However, with a fashion market flooded by many fast-fashion brands – among which, I must admit, many have applaudable initiatives of recycling and making the world a better place – it becomes tricky at times.

As a fashion enthusiast, you will want to be up-to-date with the latest trends. Therefore, you’ll end up buying cheaper on trend alternatives, rather than investing in sustainable, high-quality piece. Moreover, with the boom of the Chinese consumers and their buying pace, everything becomes sellable, even if it is a knock-off. Nowadays it is hard to believe sustainable fashion will have as many adepts as fast-fashion, even in the future.

When talking about the money spent on sustainable clothes, all people want to look great by paying as little as possible, unless their income allows them to go wild and buy only sustainable brands.

Must Read: ‘Growing Clothes’ For A More Sustainable Fashion Industry

To me, sustainable fashion means buying vintage or second-hand items when I get the chance. And still, I believe in a brighter future for the fashion industry in the years to come, if people wake up and realise that the Earth’s resources aren’t endless.

Sustainable Fashion Influencers - white trainer made from sustainable materials with a tree growing inside

For the moment, I think that smaller fashion startups are the key to sustainable fashion. I work with fashion startups on a daily basis, showing them that it is critical to understand that the manufacturing process has to reflect their brand. If they want sustainability, they have to work horizontal, from materials to the designers, to the transportation.

Sustainable Fashion Influencers – Charlisse Cronin

Charlisse is a sustainable fashion influencer that grew up without technology and social media marketing but then witnessed how its birth and appearance changed the face of the fashion industry, up to this contemporary point of sustainable fashion and ethical consumers.

Q: What do you think would be the face of the sustainable fashion industry in upcoming years?

A: Sustainable fashion is on the rise and every year companies are pushing out new ideas of what the industry will look like in 2025. However, for the fashion industry to become sustainable, it must be first sustainable from a consumer and social perspective and only then engage in innovation and retail tech.

Trends continue to change and in doing so, so does the number of fabrics used and clothes thrown away so working with consumers, making them understand that wearing what you have, for as long as you can, it is the right attitude.

Then, brands can start using reusable materials, innovative fabrics and ‘strenchy’ materials for people growing. For example, H&M has a recycling program where customers can bring in old clothes from any brand, that can then be recycled into new textile fibres. I think more companies should follow this. And then, we take social media and use it to play a prominent role in promoting ‘the real face’ of sustainable fashion.

Sustainable Fashion Influencers - pile of wasted clothes

To conclude, while all approached sustainable fashion influencers had different thoughts and ideas on how to make the fashion industry more eco-friendly, one thing they all share is that fashion industry needs to change for the better.

Manufacturers should have a legal obligation to create products with zero pollutants released into the environment, but then again, we all can help to push for a more sustainable industry by choosing the right garments. Start today by consuming wisely, joining the vast army of fashion influencers army on social media or even start your own sustainable fashion store.

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