With nearly 6 years of experience in the fashion industry, and more than 20 million customers, 60% of whom are millennials, Zaful has always been focused on sustainability. Partnering with WG Empire (an NYC-based PR company focusing primarily on connecting China and the U.S fashion market), Zaful held an inspiring day of “Greener Fashion” events.
Beginning with a panel of experts from the fields of sustainability, fashion and technology, the days discussion centered on the strategies of leading the fashion industry to become more sustainable in the future and the challenges in the field of innovation. Stephaine Benedetto (Founder of Queen of Raw), Bridgett Artiese (Founder of Born Again Vintage), Paige Desorbo (entrepreneur), Madison Phillips (of ADAY) and Autumn Samuels (Chairman of NYU’s only fashion society, FBA) each shared their personal experiences and insights on creating a greener future for fashion.
Following the panel was a charity sale too good to miss, organized by Zaful and The Fashion Foundation, a nonprofit foundation helping underprivileged students in New York City. Donating over 1,300 pieces, Zaful raised more than $2000 generated during the first few hours of charity sale, with all proceeds going to the students in need.
Nowadays, the sustainability of fashion was gradually becoming people’s daily topic and an essential part of all the manufacturers, fashion brands, the consumer and people worked in this supply chain all over the world. Therefore, ZAFUL urged the public to notice the importance of sustainability and encouraged everyone to develop a “Green Habit”. Let’s create greener fashion and greener future!
[Photos courtesy Zaful]